They secret to an effective online marketing solution will always comprise of two parts; getting quality, targeted web traffic (ie customers) to your website, and having a website which converts those visitors into customers. Search Engine Marketing is the process of creating quality content with the purpose of generating targeted, commercial web traffic to a conversion optimised website, using techniques such as Search Engine Optimisation, Online Advertising and Social Media Marketing.
SQL Server DBA
SQL Server database administrators specialise in the performance tuning, maintenance, (high) availability, recoverability, migration and upgrades of Microsoft SQL Servers. Particularly for larger organisations whose business intelligence systems are time critical and driven by large data sets, the difference a DBA can make in delivering a high performance database environment (vs an environment that is unmanaged) can be quite drastic.