The Surprising Truth about Motivation!

When you ask the question, what really motivates people, a common misconception is that if you dangle a larger monetary incentive before someone, that they will automatically begin to perform better. However research identified in Daniel Pink’s book, Drive, indicates that this is only true for simpler, more repetitive tasks.

For more complex tasks which require greater degrees of conceptual reasoning, motivations is actually driven through increased autonomy, giving the person the opportunity for self actualization through attaining a mastery of a subject, and in the creation or establishment of a sense of purpose which that person can directly identify with and work toward.

Below is an excellent 10 minute video by RSA Animate which delves into this concept a little further (well worth the watch):

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